Helping companies move from R&D to scalable revenue with lean, high-output systems.
I build and scale marketing systems for technical and high-growth companies by translating complex innovation into clear positioning, revenue-driving campaigns, and investor-ready narratives. As a fractional marketing leader, I partner with founders and executive teams to move companies from R&D or early traction to market clarity by:
Positioning complex technology for market adoption
Building commercialization systems that support revenue growth
Launching technical products and standardized offerings
Translating engineering innovation into investor-ready narratives
Leveraging AI-enabled workflows, I deliver full-scale marketing output on a fractional schedule.
AI-Accelerated Marketing for Complex & Deep-Tech Products
Commercialization Strategy for Complex & Deep-Tech Products
Building commercialization systems for technical and deep-tech companies.
AI-Accelerated Marketing for Complex & Deep-Tech Products
Helping companies move from R&D to scalable revenue with lean, high-output systems.
I build and scale marketing systems for technical and high-growth companies by translating complex innovation into clear positioning, revenue-driving campaigns, and investor-ready narratives. As a fractional marketing leader, I partner with founders and executive teams to move companies from R&D or early traction to market clarity through:
Position complex technology for market adoption
Build commercialization systems that support revenue growth
Launch technical products and standardized offerings
Translate engineering innovation into investor-ready narratives
Explore how I built their commercialization & campaign engine and how it translated into revenue impact.
Building commercialization systems for technical and deep-tech companies.
Helping companies move from R&D to scalable revenue.
Commercialization Strategy for Complex & Deep-Tech Products
C A S E S T U D Y : C O R E P O W E R M A G N E T I C S
CASE STUDY: COREPOWER MAGNETICS
From R&D to Revenue
Building the commercialization infrastructure and demand engine that translated complex hard-tech R&D into measurable pipeline growth.
Commercial Impact
+31% increase in projected pipeline value
3 new scoped OEM opportunities from NVIDIA campaign
2–2.5× increase in monthly website traffic (Google + AI discovery)
3.5× improvement in CTA conversion rates
2–5 minute technical dwell time on campaign pages
30% organic LinkedIn audience growth
Commercial Impact
+31% increase in projected pipeline value
3 new scoped OEM opportunities from NVIDIA campaign
2–2.5× increase in monthly website traffic (Google + AI discovery)
3.5× improvement in CTA conversion rates
2–5 minute technical dwell time on campaign pages
30% organic LinkedIn audience growth
Challenge
Breakthrough power-electronics technology emerging from R&D
No commercialization infrastructure to support market adoption
Complex technical narrative difficult for buyers, investors, and partners to evaluate
Need to educate highly specialized enterprise buyers across emerging electrification markets
Solution
Designed and implemented full GTM and commercialization architecture from the ground up
Built brand system, product positioning, and technical messaging framework
Implemented digital commercialization infrastructure and conversion pathways
Launched integrated product marketing and demand generation campaigns
Deployed AI-accelerated content and reporting workflows to support rapid production and iteration
My Role
As the Fractional Head of Marketing, I was the Sole marketing owner across brand, product marketing, digital infrastructure, and campaigns
Partnered with founders, engineering, BD to translate complex hardware innovation into commercial positioning
Built content, design, and web infrastructure end-to-end
Maintained agency-level output on a fractional schedule using AI-accelerated workflows
About The Company
CorePower Magnetics is a venture-backed advanced magnetics manufacturer developing high-performance inductors, transformers, and magnetic materials for AI data centers, grid modernization, and next-generation electrification systems. Backed by the U.S. Department of Energy and Department of Defense, the company is advancing U.S.-manufactured magnetics designed to improve efficiency, reduce supply chain risk, and enable emerging high-voltage power architectures.
Commercialization + Campaign Engine (Built in Tandem)
As commercialization systems were built (i.e.,CRM, analytics, lifecycle tracking, campaign architecture, landing page frameworks, website commercialization), live product campaigns were launched simultaneously to validate messaging and accelerate market traction. Each initiative served two purposes:
Drive measurable demand and engagement
Stress-test and refine the commercialization infrastructure
