Brand Awareness Campaign

144% increase in web traffic in less than three months

A 15-year-old professional services firm wanted to increase awareness of their social impact work. I launched a multichannel brand awareness campaign, including landing page design, PR, and social media strategy to increase traffic to the Impact page.

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I. Landing Page

  • Copy & Content Strategy

  • SquareSpace Execution

  • UX & Visual Design (client artwork)

  • Cross-linking throughout site

  • Inclusion of Bitly URL in email signatures

II. Press

Daily Journal, NPR All Things Considered, New York Times

  • Media Pitches

  • Talking Points

  • Press networking and relationship building

III. Social Media

  • Strategy

  • Copy

  • Canva Graphics